Health Behavior: Designing for Persuasive Behavior Change
The Health Behavior Cards outline in a clear, succint, visual way the 15 types of behavior in the Fogg Behavior Grid.
You can download the cards by going here.
Today the Persuasive Tech Lab works to create insight into how new tools — including mobile and social technologies — can help people form new habits in their lives. As part of this exploration, BJ Fogg taught a new Stanford course called “Creating Health Habits with Social & Mobile Technologies.” The overall goal was for students to become experts in using technology to create habits in everyday people.
Visit the Class website to view class details including student projects.
The mobile phone will soon become the most powerful channel for persuasion, more influential than TV, radio, print, or the Internet. This book presents 20 perspectives on how mobile devices can be designed to motivate and influence people—and how this emerging trend will change the way you live, work, and play.
Learn more at www.mobilepersuasion.com
This paper presents a method for matching target behaviors with solutions for achieving those behaviors. Called the Behavior Wizard, this method first classifies behavior change targets into one of 15 types. Later stages focus on triggers for the target behaviors and on relevant theories and techniques. This new approach to persuasive design, as well as the terminology we propose, can lead to insights into the patterns of behavior change.
This paper presents a study that examines SRCT in the context of ubiquitous computing. Social responses to communication technologies theory (SRCT) says that people tend to treat computers as social actors by mindlessly applying social rules. Little work has evaluated this theory in ubiquitous computing. This work tests SRCT for the first time in the context of self-disclosure via messaging on mobile phones.
This paper (part of “The human-computer interaction handbook: fundamentals, evolving technologies and emerging applications”) introduces the concept of captology – the study of computers as persuasive technology.
How Successful Web Services Structure Persuasion
Whether working as a social actor, a tool, or a medium, interactive technologies can change people’s attitudes and behaviors using influence strategies established by the social sciences. Persuasive technology is ubiquitous on the Web, and many Web services are successful in bringing about behavior change. This paper examines a pattern of behavior change found across many successful Web services.
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM is useful in analysis and design of persuasive technologies.
Over 260 people came to Stanford University for the first Mobile Persuasion conference in 2007.
Hosted by Stanford’s Persuasive Technology Lab, this “sold out” event brought together innovators, designers, and researchers interested in mobile technologies that change people’s beliefs and behaviors.
A book was published from the various speakers who presented at the conference. Read more about the Mobile Persuasion book.
View the 2007 conference program on the conference website.