Website Credibility
These slides are part of a two-week curriculum on web credibility. There is also a step-by-step lesson plan that goes along with this.
Slides: What makes a website credible?
November 17th, 2010Video: How Facebook Influences You (hot triggers!)
November 17th, 2010Why is Facebook News Feed brilliant? It puts hot triggers in the path of motivated people. In this video, you will also see why some news feed content gets “liked”, while others cause frustration.
Video: How can links in YouTube change behavior?
November 17th, 2010See examples of how hot triggers in YouTube videos gave one YouTube star more control over what his users watched and helped a charity fundraise $10,000 in one day.
Video: Why is Twitter Persuasive?
November 17th, 2010How did Twitter ever become so popular? This video answers this through the lens of the Fogg Behavior Model used by the Persuasive Technology Lab at Stanford.
Video: Purple Path
November 17th, 2010This video introduces the new Purple Path Behavior Guide from the Persuasive Technology Lab at Stanford University, the first in the Behavior Wizard Guides series. Learn how to use persuasive techniques for behavior change to increase how much you exercise, read, sleep, or pretty much anything.
Behavior Grid
November 17th, 2010
Not all behaviors are created alike.
There are 15 distinct behavior types as outlined on the Behavior Grid.
If you are a designer of health interventions, it’s important to know exactly what type of behavior you are designing for. Techniques may differ depending on the type of behavior “flavor”. The slideshare below explains the various behavior types and examples for each.
Examples of each Behavior Type
A Guide to the Behavior Grid
We find that people sometimes need a little help navigating the grid at first. If you want help determining your target behavior type, use the Behavior Wizard to guide you through the process. In addition, the lab has produced Behavior Guides for each of the behavior types, accessible after completing the Behavior Wizard.
Behavior Wizard
November 17th, 2010
Are you designing for behavior change? The Behavior Wizard can help you design for successful behavior change. The Behavior Wizard is a method for matching target behaviors with solutions for achieving those behaviors.
Learn more on the Behavior Wizard project page or visit www.behaviorwizard.org
Behavior Model
November 17th, 2010
What Causes Behavior Change? My Behavior Model shows that three elements must converge at the same moment for a behavior to occur: Motivation, Ability, and Trigger. When a behavior does not occur, at least one of those three elements is missing. Learn more at www.behaviormodel.org
Behavior Model Paper
This paper presents a new model for understanding human behavior. In this model (FBM), behavior is a product of three factors: motivation, ability, and triggers, each of which has subcomponents. The FBM is useful in analysis and design of persuasive technologies.
Download the paper, A Behavior Model for Persuasive Design. (PDF)
About the Persuasive Tech Lab
November 17th, 2010
The Stanford Persuasive Tech Lab performs research into computers as persuasive technologies and its ethical use. It is part of H-STAR, the Human Sciences and Technologies Advanced Research Institute at Stanford University.
History of the Lab
The study of persuasive technology began at Stanford in the 1990s. As a Stanford doctoral student (1993-1997), BJ Fogg used methods from experimental psychology to demonstrate that computers can change people’s thoughts and behaviors in predictable ways. His thesis was entitled “Charismatic Computers.” BJ Fogg went on to found the lab in 1998.
Persuasive technology is now a global area of research and design. In the early days, the lab was doing research, conducting classes, and organizing events at Stanford.
Persuasive Technology Conferences
- Colleagues at the Eindhoven University of Technology organized the first global conference in 2006: First International Conference on Persuasive Technology for Human Well-Being. Since then, the conference has been an annual event, bringing together researchers and practitioners from around the world.
- Stanford University hosted the 2007 International Conference on Persuasive Technology.
- Oulu University and Aalborg University hosted the 2008 International Conference on Persuasive Technology.
- Claremont College hosted the 2009 International Conference on Persuasive Technology.
- The 2010 International Conference on Persuasive Technology was hosted by the Royal School of Library and Information Science in collaboration with Aalborg University and Oulu University.
- Ohio State University hosted the 2011 International Conference on Persuasive Technology.
- Persuasive Technology 2012 was hosted by Linköping University in Linköping, Sweden.
- The eighth International Conference on Persuasive Technology was held in 2013 in Sydney, Australia.
- Persuasive Technology 2014 was held in Padua, Italy. Persuasive Technology 2015 came back to the USA and was held in Chicago, IL.
- PT-16 was hosted by the Center for Human-Computer Interaction / Department of Computer Sciences at the University of Salzburg in close cooperation with the with the Business Unit Technology Experience (Innovations Systems Department) at AIT Austrian Institute of Technology.
- Persuasive Technology XII (2017) in was held in Amsterdam, Netherlands.
- The thirteenth Persuasive Technology Conference (PT-18) will take place in Waterloo, Canada in 2018.
Learn more about persuasive technology
People often ask how they can learn more about captology. First of all, read the material on this website. After that, check out some of the items below:
- Read the book Persuasive Technology: Using Computers to Change What We Think and Do.
- Read the book Mobile Persuasion.
- See the website of BJ Fogg, who is our lab’s founder and director.
- Sign up for the free newsletter from our lab.