Mobile persuasion is important to understand. Our lab’s director, BJ Fogg, predicts that in 10-15 years mobile phones will be the primary platform for changing people’s attitudes and behaviors, surpassing the persuasive power of TV, radio, and the web — combined.
The resources on this page reflect the Persuasive Tech Lab’s research into how mobile phones can be platforms for persuasion – in health, commerce, activism, and more. Most of our efforts focus on mobile devices and how they can be used to change people’s health behaviors.