When journalists and others talk about our work, they sometimes conveniently overlook these facts:
1. Soon after starting the Stanford Persuasive Tech Lab, BJ Fogg began teaching about the ethics of persuasive technology, both at university and in industry (1997).
2. BJ Fogg published the first peer-reviewed paper to address the ethics of persuasive tech. This paper was required reading for Fogg’s students and lab members. See page 229 http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.83.7257&rep=rep1&type=pdf
3. BJ Fogg and his lab members were the first to organize a panel at a major conference to address the ethical issues of persuasive tech (1999): http://dl.acm.org/citation.cfm?doid=632716.632772
4. BJ Fogg commissioned his lab members to write an article on the ethics of persuasive tech in 1999, which was part of a special issue of ACM that he guest edited. See this issue here: https://cacm.acm.org/magazines/1999/5
5. BJ Fogg was the first to write a book chapter (2003) about the ethics of persuasive tech, highlighting some great work by his students. See chapter 9 in his book Persuasive Technology. Start with page 213 here:
6. The Persuasive Tech Lab organized the first-ever conference about the ethics of persuasive tech (half-day event at Stanford).
7. With help from his students, BJ Fogg created a video in 2006 to warn the FTC (and others) about problematic areas related to persuasive technology. See the video here: https://vimeo.com/117427520
In May 2012, the Persuasive Tech Lab hosted 
Presenter Slides from Mobile Health 2011
The best design solutions today change human behavior. Yet despite decades of research, challenges remain for people who design to influence.