This two-week learning module gives students a practical and theoretical grasp of what makes a website credible. The module includes instructor presentations, group discussions, classroom activities, and homework assignments.
Outline: Web credibility teaching outline
April 1st, 2009Prospective Students
October 15th, 2008If you’re a prospective student or already a Stanford student interested in the Persuasive Tech Lab’s work you can engage with us in a few simple ways:
- Read this website and the materials we’ve created
- Take BJ’s next class
- You can’t join the lab until you take one of BJ’s classes (some exceptions to this rule)
- To stay updated on opportunities with our lab, join our mailing list
For graduate students interested in doing research with the lab at Stanford University, please visit our Researchers page.
While these are the primary ways that you can engage with the lab as a student, there may be other opportunities. Please email BJ Fogg with your specific interests.
Researchers
October 10th, 2008We realize our work can benefit with collaborations with researchers outside the Persuasive Tech Lab. Here are some simple ways we encourage you to collaborate with us.
- Read our work, and share your related work with us.
- Tell us about your projects related to captology (we’re always in learning mode)
- Share with us new material we may not have seen yet (please)
- Please contact us to find out how to cite our unusual stuff
- If you want to collaborate, read about partnership opportunities below
- To stay updated on opportunities with our lab, join our mailing list
If you are interested in doing research with the lab at Stanford University, there are several ways this can happen.
For information about being a visiting scholar at Stanford, please read this information first. There is more here about the procedures for appointing visiting student researchers.
For researchers from outside Stanford, collaboration can happen with the Persuasive Tech Lab through an H-STAR partnership. For more information about this program and sample partnership agreements, please visit this page.
While these are the primary ways that you can do research with the lab, there may be other opportunities. Please email BJ Fogg with your specific interests.
Newsletter
December 3rd, 2007
Subscribe to Our Newsletter
To keep people updated on new developments in captology, we send out an e-mail newsletter every few months. We typically write five or six articles of 120 words each, so it won’t overload you.
The newsletter is free. To sign up please email captology@stanford.edu with “new subscriber” in the subject line and your name in the body of the email. You can also use the “Get Connected” form in the sidebar –> over there on the right.
Extra Credit
We’d appreciate knowing a few things about you. This information is not required, but it helps us target our articles (and perhaps future projects) to your needs and interests. Sign up for our newsletter and then email us with this information:
- how you learned about the Persuasive Technology Lab
- what you do professionally
- what interests you about captology
Sponsors
October 21st, 2007Supporting the Persuasive Tech Lab
We welcome support of our lab’s work. We receive funding from national and international foundations and corporations. For more information, please email BJ Fogg.
Individuals may also support the Persuasive Tech Lab by making an unrestricted gift online through the Giving to Stanford website. All gifts to the lab are made directly to Stanford University. To designate the Persuasive Tech Lab, please select “Other” on the first pull-down menu. Then on the second page, select “Other Designation.” In the “Special Instructions” box please type – H-STAR Institute’s Persuasive Technology Program.
Gifts to the Persuasive Tech Lab are tax-deductible under applicable rules. The Lab is part of Stanford University’s tax exempt status as a Section 501 (c ) (3) public charity.
Sponsoring Persuasive Tech Lab Events
We typically hold at least one event a year where there are sponsorship opportunities. We are known for holding extremely well organized and insightful events. We do events that have exceptional impact. To learn more about upcoming and past events, please visit our Events page.
Sponsors benefit before, during, and after the event. We ensure that your company/organization is highly visible at the event and online. You will be recognized as a champion of innovation, have access to talented people, and receive VIP treatment. Sponsors have always been pleased with their association with our successful events.
To find out about sponsoring upcoming events or conference at Stanford, please contact BJ Fogg.
Press
October 21st, 2006We’re happy to talk with media people. Many of our lab members can speak with authority about technology and persuasion.
The best way to get started is to read the information on this website. You’ll find the About and Projects sections especially relevant.
To set up an interview or ask specific questions email BJ Fogg.
a sampling of articles and interviews
Stand and Deliver
GT Musings Blog, June 7, 2011
Tapping the Powers of Persuasion
Technology Review, October 4, 2010
What’s the Next Game Changer in Digital Marketing?
ClickZ, August 20, 2010
Tech guilt: 5 ‘persuasive’ technologies to help you be good
CNN, August 13, 2010
Apps, texting can improve your health: Text messages can remind you to take your meds
CNN, May 21, 2010
Sharing your life online: How much is too much?
San Francisco Chronicle, April 27, 2009
10 new gurus you should know
Fortune, November 13, 2008
Why Facebook Is Even Bigger than You Think
Fast Company, May 19, 2008